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Privacy Policy 

Last updated: July 21, 2021

Privacy is important to ASRI.  The following describes the information we collect and the ways we use that information.  By using (the “Website”) and engaging with our services (collectively, the “Services”), you are consenting to the collection, use, sharing, and storage of your personal information, as described below.

The terms “ASRI” or “us” or “we” or “our” refer to Balanced Beauty, Inc., d/b/a ASRI the owner of the Services.  The terms “you” or “your” refer to the user or viewer of the Services.

This Privacy Policy supplements and is incorporated into our Terms of Service which, together with this Privacy Policy, govern your use of the Services. We have endeavored to make this Privacy Policy as clear as possible. If, however, you have any questions, comments or concerns about this Privacy Policy, please send us an email at [email protected].   

This Privacy Policy only applies to information collected on the Site and is not intended to fully describe the privacy policies of ASRI.  It describes the information that we gather from you, how we use and disclose your information, and the steps we take to protect your information.  By using the Site, you consent to the privacy practices described in this Policy.

The Information that we Collect:

  • Personal Information
    Generally, you can visit the Site without telling us who you are or revealing any Personal Information (when we use the term “Personal Information,” we mean information that can be associated with a specific person and can be used to identify that person, such as name, e-mail address, mailing address, mobile phone number, age, gender, date of birth, as well as additional sensitive information such as your social security number, financial information, financial account information, and other similar types of information. For example, you may provide us with Personal Information when you fill out forms or fields on the Site; when you register for an ASRI account; and when you contact us or request information about us, this Site and our products or services (whether by email or other means).  You may also be asked to provide voluntary information regarding your interests, health status, religious affiliations, and other similar information to help ASRI tailor their services appropriately to your needs and lifestyle.


Whether you are a resident of the United States, the European Economic Area, or any other global jurisdiction, we may send and store your personal information outside of the country in which you reside. We currently store your data in the United States. By using our Services and consenting to this Privacy Policy, you agree and hereby consent to the storage and processing of your Personal Data in the United States.  If you are a California resident, Personal Information will include the full definition of “Personal Information” under the CCPA.

  • Cookies Information
    When you use the Site, we may send one or more Cookies (which are small text files containing a string of alphanumeric characters) to your computer or mobile device, to help analyze our web page flow, customize our content, measure promotional effectiveness, and promote trust and safety.  You are always free to decline our cookies if your browser permits, although doing so may interfere with your ability to use the Site or certain features of the Site.  We may also use Google Analytics or a similar service that uses Cookies to help us analyze how users use the Site.
  • Automatically Collected Information

When you visit the Site, we may automatically receive and record certain information from your computer, web browser and/or mobile device, including your IP address or other device address or ID, web browser and/or device type, hardware and software settings and configurations, the web pages or sites that you visit just before or just after visiting the Site, the pages you view on the Site, your actions on the Site, and the dates and times that you visit, access, or use the Site.  When you use the Site on a mobile device, we may also collect the physical location of your device by, for example, using satellite, cell phone tower or wireless local area network signals. The above information may also be collected by third-party service providers, such as Shopify.

How we Use the Information we Collect:  We use non-identifying information about your use of the Site to facilitate the provision of your requested services, to fulfill orders, to improve the Site, to understand and analyze the usages trends and preferences of our users for internal and external business purposes, such as marketing campaigns and social media advertising, and to improve fraud detection and information security.  We may use your e-mail address or other Personal Information (a) to contact you for administrative purposes such as customer service, and/or to send you promotional materials.  Generally, you can opt-out of receiving promotional communications, through links provided in the messages, by updating your account preferences through the Services, or by contacting us directly at [email protected].  Although your changes are reflected promptly in active user databases, we may retain all information you submit for a variety of purposes, including backups and archiving, prevention of fraud and abuse, and analytics. We may use Cookies Information and Automatically Collected Information to: (a) personalize our services, such as remembering your information so that you will not have to re-enter it during your visit or the next time you visit the Site; (b) provide customized content and information; (c) monitor and analyze the effectiveness of the Site; and (d) monitor aggregate site usage metrics such as total number of visitors and pages viewed.


When we Disclose Information:  We do not share your information for commercial purposes. However, we may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to take precautions against liability; to protect ASRI from fraudulent, abusive, or unlawful uses or activity; to protect the security or integrity of the Site; to investigate and defend ourselves against any third party claims or allegations; to assist government enforcement agencies; or to comply with state and federal laws, in response to a court order, judicial or other government subpoena or warrant.  In the event ASRI were to be engaged in or contemplating a divestiture, merger, consolidation, or asset sale, or in the unlikely event of a bankruptcy, ASRI may transfer or assign the information that we have collected from users.

Your Options:  You may, of course, decline to share certain information with us, in which case we may not be able to provide to you some of the features and functionality of the Site.  If you do not wish to receive email offers or newsletters from us, you can opt-out of receiving email information from us (except for emails related to the completion of your registration, correction of user data, change of password, and other similar communications essential to your transactions through the Site) by using the unsubscribe process at the bottom of the email.  Although your changes are reflected promptly in active user databases, we may retain all information you submit for a variety of purposes, including backups and archiving, prevention of fraud and abuse, and analytics.

Our Commitment to Children’s Privacy: Protecting the privacy of young children is especially important.  For that reason, we do not allow children under 18 years of age to use the Site, we do not knowingly collect or maintain information from persons under 18 years of age, and no part of the Site are directed to persons under 18 years of age.  If you are under 18 years of age, then please do not use or access the Site at any time or in any manner.  If we learn that information has been collected through the Site from persons under 18 years of age and without verifiable parental consent, then we will take the appropriate steps to delete this information.  If you are a parent or guardian and discover that your child under 18 years of age has provided ASRI with information, please alert us at  

Our Commitment to Data Security:  The security of your information is important to us. We maintain various safeguards in order to keep your personal information safe. We retain information as long as it is reasonably necessary and relevant for our operations, and/or to comply with the law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, or enforce our Terms or other agreements. We always strive to do our best to protect your information, but we cannot guarantee that your information will always be secure. However, you can play your part in ensuring your information remains secure. You should never disclose your login credentials or personal information with anyone else, and you should keep such information in a safe and confidential manner. You should also adopt passwords that are hard to decipher and be sure to log out of your account whenever it is not being used by you. We will notify you, by email or through the Services, if we believe your information has been breached. Such notification will be made to you as soon as practically possible given our need to determine the scope of such breach and to comply with the needs of law enforcement. Please note that you transmit your personal information at your own risk and that we are not responsible for any deliberate or accidental circumvention of our privacy and security measures. We use certain physical, managerial, and technical safeguards that are designed to protect the integrity and security of your information; however, no security measures are perfect or impenetrable, so we cannot ensure or warrant the security of any information you transmit to us through the Site, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.  We cannot control the actions of other users or other third parties with whom you may choose to share your information and therefore we cannot and do not guarantee that information you post through the Site will not be viewed by unauthorized persons.  We are not responsible for circumvention of any privacy settings or security measures contained on the Site.  Even after removal, copies of information that you have posted may remain viewable in cached and archived pages or if other users have copied or stored such information.

We retain information as long as it is reasonably necessary and relevant for our operations, and/or to comply with the law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, or enforce our Terms or other agreements.

Limitation of Liability. By accessing this Site and/or providing us with Personal Information and other data, you expressly and unconditionally release and hold us harmless from any and all liability for any injuries, loss, or damage of any kind arising from or in connection with the use and/or misuse of such information.  In addition, while we take efforts to ensure the proper and appropriate use of data by our service providers that may receive your information from us, we are not responsible for any injuries, loss, or damage of any kind arising from or in connection with the use and/or misuse of your information caused by those service providers.

Changes and Updates to this Privacy Policy. We reserve the right to make changes to this Privacy Policy at any time.  We will notify you about significant changes in the way we treat your information, including by placing a prominent notice on the Site or by sending you an email so that you can choose whether to continue using the Site.  Material modifications are effective thirty (30) calendar days after our initial notification or upon your acceptance of the modified Terms.  Immaterial modifications are effective upon posting of the updated Privacy Policy or Terms of Service on the Site.  Please revisit this page periodically to stay aware of any changes to this Privacy Policy.  For the avoidance of doubt, disputes arising hereunder will be resolved in accordance with the Privacy Policy in effect at the time the dispute arose.

Do Not Track Disclosures. Third parties such as advertising networks, analytics providers, and widget providers may collect information about your online activities over time and across different websites when you access or use our Services.  The settings vary slightly between browsers, but usually these settings are under the “options” or “preferences” menu.  The links below provide information about cookie settings for the browsers supported by ASRI:


Our Contact Information. Please contact us with any questions or comments about this Privacy Policy, your personal information, our use and disclosure practices, or your consent choices by e-mail at [email protected].

California Privacy Rights. If you are a California resident, you have the right to request certain information from us regarding the manner in which we share with third-parties certain categories of information that identifies you for the third-parties’ direct marketing purposes. This Privacy Policy for California Residents supplements and is incorporated by reference to the ASRI Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California.  We adopt this notice to comply with the California Consumer Privacy Act (CCPA) and any terms defined in the CCPA have the same meaning when used in this Policy.  ASRI does not share Personal Information with third parties for those third parties’ own direct marketing purposes. Effective January 1, 2020, the California Consumer Privacy Act (CCPA) provides you with certain rights that are in addition to the rights set out above: (i) the right to request, up to twice in a twelve month period, your Personal Information in a format that is portable and, to the extent technically feasible, in a readily usable format that will allow you to transmit it to another entity; (ii) the right to request that ASRI delete your Personal Information, except in circumstances where ASRI is legally entitled to retain Personal Information regardless of any such request; and (iii) the right to opt out of any sale of your Personal Information to any third parties, without experiencing any discrimination, as defined under the law, as a result of your exercise of this right.  Note that ASRI does not sell information to third parties. If you wish to exercise any of the rights enumerated in this section, please contact us at 646-319-2502 or [email protected].

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit:

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected].